Real Ice is a sustainable engineering start-up that wants to use carefully designed and concept-tested wind powered machines to re-ice Arctic regions. In collaboration with local indigenous people the project intends to protect and strengthen wildlife, tourism and transport.
What sounds like a crazy bedtime story is actually backed by extensive research, prototyping and viability studies.
One of the challenges and opportunities of Real Ice is its complex network of supply chains and customers that needs to fit together seamlessly. As PSI we help Real Ice to meticulously map and design this complex project ecosystem and niche, so that our future will benefit from a lot more ice, not less!